FOR the Use of Buzzwords

ME:

Price marinading… Thoughts? Opinions?
When to use / not use?
p.s. (And here’s a picture of some marinading chicken).
HIM:
Sounds like yet another made up marketing buzzword.
(I’ve been in sales 10+ years and heard it all)
ME:
“Price marinading” –> It’s a linguistic shorthand (which obviously you could think of as a buzzword) for saying that you’re going to tell people at the start of a presentation, the price of what you’re going to sell them at the end of the presentation.i.e. They “marinade” in the price.

For anyone who HAS heard about this concept before AND had experience using it, (regardless of whether or not you have a term for it…) do you have any road-tested opinions?


ME (a week later):
Stewing on this some more, there’s more to this marinading business than meets the initial palate (‘scuse the terrible puns):
 
(Written by the people at nfx –> wayyy smarter than me):
 
“Language (Social)
In any human network, language is the main intermediary. It’s the protocol that all the nodes in a network use to interface with each other. For instance, the English language is a serviceable language, but it’s a lot more valuable considering that there are 1.5 billion people who speak it. That’s more than 15 times as many people who speak German. So even though speaking English doesn’t make you 15 times better at communicating than speaking German, the value to speakers is much higher as a result of the network.
 
That’s why, throughout history, language has displayed a “winner-take-most” tendency. People in the same political, social and economic units tend to coalesce around one language.
 
This concept extends to the jargon and vernacular of specific groups, from nations to corporations, teens to hipsters, economists to Google employees. As jargon gets adopted by more and more people, it becomes more valuable to all the other users.
 
Startups can use the network effects of language to take advantage of that winner-take-most effect in at least two ways: first, in creating business category language; and second, in naming a company or product.”
 
….
 
^ This is critical when it comes time to think about category creation (see any brand whose name you know. e.g. Clickfunnels, Levi’s… and on).
 
Reference: