Category: startup

More on Quadrant 2

Last week the owner of a WhatsApp group with a bunch of highly sophisticated marketers announced that he was fatigued from “running” the group and he wanted to give away the responsibility.

Naturally, as an EPIC alumnus, my antennae pronged in resonance.

I reached out to the owner and said the following:
“I’d be honoured to take up the mantle of shark group admin and carry the torch for the next leg of the journey.

I’m sure you’ll have much interest, but I’d be happy to discuss especially with regard to guiding principles you’d like to see maintained.
Rich Bowdler”

His response:

“You’re the first one that came to mind dude so let’s make it happen. would be happy to pass the torch your way.”

There was no big deal here.
I had simply been contributing to the group over the last 12 months.
Not sycophantically. And certainly not all 1-way traffic.

So what?
Well, what I now have is control of a group… $0.
(It’s more of an autonomous collective – see python video for more detail).
50+ highly trained marketing minds to share with, request for insight & help, offer opportunities to work on projects, grow companies, and so on.

Contributing to that group (and this one) has been a satisfying thing to do. AND is a conscious Quadrant 2 (Eisenhower –> Covey) behaviour.
Acquiring any asset requires work, even if that work is sowing seeds to build trust and reputation over years.

So, my question to you:
What are your quadrant 2 activities this week?
(And are they Compounding Quadrant 2 activities? Or Maintenance Quadrant 2 activities?)

Oh, and for 3-mins light relief of British comedy gold. This is how Medieval Times really went down:

Quadrant 2, Little & Often

Quadrant 2 activities as defined by Dwight Eisenhower are the things that are “Important” but “Not Urgent”.

The eponymous Eisenhower Matrix was popularised by the famous management & leadership coach, Stephen Covey, in his well-known book “The 7 Habits of Highly Effective People”.

What do we mean by tasks that are “Important” but “Not Urgent”?

There are really 2 groups of activities within Quadrant 2.
There are activities to maintain & nurture.
And there are activities which compound or create a step-change.

Regardless of type, they are things that would NOT happen as a matter of inevitability, if you paid no attention.
In all likelihood, they would slip off your radar and no bad thing would happen.
At least not in the short term.

Maintenance activities are things like:

  • exercise
  • some friendships
  • health checks
  • (…list to be added to over time)


Compounding or step-change creating activities are things such as:

  • thinking time alone
  • time to write or produce
  • financial planning
  • deliberate nurturing of key relationships within your network
  • learning, mentoring
  • consolidation of learning
  • figure out how to delegate more tasks from the other quadrants
  • (…list to be added to over time)


The larger you can make the time allocation to your Quadrant 2, then the further ahead you will ultimately get.
Does your life situation currently allow you to spend time on Q2 every morning?
If not, then how about at least once or twice a week?
Do it now – schedule time with yourself in your calendar that is for you, and you alone to start (or deepen) your journey into Quadrant 2 living.

Let me know what bubbles up!


Recipes Save Time

You don’t need to go on a long voyage of discovery through trial and error.
Model what works for your specific situation, to get you from where you are now to where you want to go.
Many people have gone before you and some have been generous enough to document their process.
Use it.