There is huge value in the first follower. Either BE that person OR if you are the #1, then make sure you nurture that person. Derek explains things clearly: …
FOR the Use of Buzzwords
ME: Price marinading… Thoughts? Opinions? When to use / not use? p.s. (And here’s a picture of some marinading chicken). HIM: Sounds like yet another made up marketing buzzword. (I’ve …
Shift to Network Thinking… And NOT as a User Acquisition Strategy
nfx are some of the smartest VCs out there (& accomplished in their own right >$10bn in exits of companies they built). Thinking in terms of network will become relevant …
More on Quadrant 2
Last week the owner of a WhatsApp group with a bunch of highly sophisticated marketers announced that he was fatigued from “running” the group and he wanted to give away …
Quadrant 2, Little & Often
Quadrant 2 activities as defined by Dwight Eisenhower are the things that are “Important” but “Not Urgent”. The eponymous Eisenhower Matrix was popularised by the famous management & leadership coach, …